FUSION b2b Marketing Communications - white_papers2 - White Paper —SEO: Top Priority Marketing for Business-to-Business <br>

	White Paper —SEO: Top Priority Marketing for Business-to-Business As business-to-business marketers implement next-generation websites that feature enhanced functions, many companies have not yet taken advantage of even the most basic Search Engine Optimization (SEO) techniques. (more)
	White Paper—Capital Equipment Marketing Imperatives Capital equipment is far from an impulse purchase. With typical prices in the hundreds of thousands, or even millions, capital equipment is one of the most carefully analyzed purchases made. (more)
	White Paper—Vertical Marketing Development Strategies Recently, FUSION b2b has witnessed an upsurge in clients’ interests either for entering new markets, or entering multiple markets with a targeted approach for each. (more)
	White Paper—Marketing to Architects and Interior Designers Manufacturers of decorative products for commercial interiors, such as furniture and fixtures, must utilize creative ways to garner interest from prospective customers. (more)
	White Paper—How to Measure Marketing Results Measuring the results of marketing and communications can be complicated. Consider several practical approaches to more effectively measuring marketing results. (more)
	White Paper—Email: Marketing's Silver Bullet Email marketing is perhaps the fastest growing tactic in the business-to-business (B2B) marketing mix as a result of its effectiveness. (more)
	White Paper—Winning Line Reviews The annual line review is obsolete. Retailers are demanding more frequent reviews, with less lead time, and asking for much more than contract pricing renewal. Strategies for winning line reviews... (more)
	White Paper—5 Steps to an Integrated Brand Identity Periodic evaluation of a company's corporate or brand identity is recommended to ensure this asset remains relevant, progressive, and reinforcing of desired positioning. (more)
	White Paper—Retailers Dictate Brands and Branding Power retailers in the home center channel are becoming increasingly active in developing brands, and dictating manufacturers’ branding initiatives... (more)
	White Paper—6 Database Marketing Strategies Consider one or more database marketing (DBM) strategies including segmentation, customer acquisition, customer penetration, customer retention, market intelligence and measuring results. (more)