FREE marketing whitepaper

from FUSION b2b!

VMD Strategies for Business-to-Business Marketers

As FUSION developed marketing plans and strategies for each client engagement, several similarities were identified and formed into a system or process called Vertical Market Development or VMD™. What is VMD? FUSION typically begins with sales analysis in which customers are segmented into similar groupings, whether SIC/NAICS codes (Standard Industrial Classifications or North American Industry Classification System) or home-grown market descriptors. With sales data, FUSION can quickly identify largest revenue or highest margin segments, and often applies the 80/20 rule to prioritize segments for market development investment.

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