FREE marketing guide

from FUSION b2b!

Marketing to Architects and Interior Designers

There are complexities with marketing commercial interior products. First, dual audiences or targets must be considered. Often, these types of products are specified by interior designers and, in many cases, architects. Information needs and media preferences may differ greatly for each target. Additionally, designers and architects are highly sought customers, constantly bombarded with an onslaught of marketing and product information. So how can manufacturers most effectively market? Following are several marketing imperatives, proven to deliver results.

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