FREE marketing guide

from FUSION b2b!

10 Steps to Effective Business or Product Naming

Naming a business or product is one of the most important and strategic decisions ever made. No other marketing decision can have as great an impact on success, the level of marketing investment required, or is more expensive to change. In addition, naming is becoming more difficult with record trademark filings and domain registrations. So what can a business owner or brand manager do to ensure name development gets its due attention?

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