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6 Database Marketing Strategies

Despite high interest in database marketing (DBM), many marketers still have not implemented DBM. One of the reasons for this is a lack of practical information. Depending on your objectives, you should consider one or more DBM strategies including: 1) Segmentation; 2) New Customer Acquisition; 3) Customer Penetration; 4) Customer Retention; 5) Marketing Intelligence; and 6) Measuring Results.

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